tna‘s strength lies in our teamwork – every one of us works together to serve our customers to the highest possible standards. Our professional attitudes and dedication to teamwork enables us to deliver the solutions our customers need.
This commitment to the customer is the core belief that drives everyone at tna, from our management team through to every single one of our valued team members all over the world.
Below, meet the members of our executive team…Alf Taylor - Chief Executive Officer and Managing Director (CEO and MD)
Alf Taylor - Chief Executive Officer and Managing Director (CEO and MD)
Alf Taylor, co-founder and Chief Executive Officer (CEO) of tna, has nearly 40 years experience in the food packaging industry.A graduate of Mechanical Engineering at University of New South Wales, Alf joined Arnotts Biscuits as a packaging Engineer in 1976. By 1980, aged just 29, he was managing the entire Arnotts Snack Foods manufacturing site in Smithfield, NSW.In 1982 Alf set up tna as consulting engineers to the food packaging industry.
In 1983, frustrated by the complex, slow and inefficient bag-making machines then used throughout the industry, he made the decision to go into equipment manufacture and set about developing a Vertical Form Fill and Seal (VFFS) system that would increase productivity and reduce waste for his clients. The first of these systems, the tna robag, redefined performance standards for VFFS systems, and quickly established tna as a global player in the packaging industry.
Today robag is the best-selling VFFS system in the world and tna now markets a wide range of products and services to provide integrated turn-key packaging and processing solutions to its valued customers around the globe.
Nadia Taylor - Director and Co-founder
Nadia Taylor is Co-founder and Director of tna.
Nadia is the founder who encouraged and persisted with establishing the company, having started from her kitchen at home with a dream. With no tertiary education, but a determination to work hard and never give up, she was instrumental in developing the business globally. In 1992 she was a finalist in the Ernst & Young Entrepreneur of the Year Awards.
Nadia is active in the strategy and running of the business. Her role encompasses Public Relations, Business Development, building tna’s Global Customer Relationship, as well as the management of tna’s extensive philanthropic program.
Nadia’ s working life commenced working in an engineering based company followed by 10 years in the snack food industry prior to establishing tna.
Lawrence Roos - Chief Product Development Officer (CPDO)
Lawrence Roos owns overall responsibility for the design, documentation and ongoing development of tna’s world class equipment range. Lawrence and his highly skilled group strive to produce flexible and technically advanced solutions whilst maintaining simplicity and interchangeability of components.
Lawrence has over 15 years of machine design and product development experience with market leading engineering companies such as Kone Lifts, CH Warman Group and Abigroup Asset Developments. With a demonstrated ability to think outside the square in providing innovative and practical solutions to meet customer needs, Lawrence brings a rare combination of engineering expertise and commercial acumen to tna.
Lawrence Roos holds a Bachelor of Mechanical Engineering degree from the University of Technology (Sydney, Australia), and is a Member of the Institute of Engineers Australia.
Shayne De la Force - Chief Marketing Officer (CMO)
Shayne De la Force is responsible for the planning, creation and implementation of global marketing strategies across tna‘s range of products and services. He has nearly 20 years of international business-to-business (B2B) marketing experience, and has created and implemented unique marketing strategies to boost bottom line sales and market share.
Prior to joining tna, Shayne occupied senior marketing positions with global semiconductor manufacturers, including International Marketing Manager for Disco Corporation (Tokyo, Japan) then General Manager for Disco Hi-Tech Europe Ltd. (Munich, Germany) and Director of Global Marketing and Communications for SEZ AG (Villach, Austria).
Shayne holds a Bachelor’s degree in Marketing and Japanese from Kansai University (Osaka, Japan).
Robert (Bob) Fritz - Chief Business Development Officer (CBDO)
Bob Fritz has been a part of the tna team since 1989 and has over 30 years of experience in the industrial equipment and food and packaging industries, including roles at General Motors Holden, APD Snack Foods and running his own industrial design and service business.
Having started with tna in technical support, Bob was an early contributor to the development of tna and its products and has become an integral part of tna’s global executive team. Bob supports the company’s ambitious growth plans by focusing on the strategic development tna’s business plans, fostering key industry relationships and identifying new business opportunities.
Marianne Dsouza - Chief People & Culture Officer (CPCO)
Marianne Dsouza is responsible for the planning, creation and implementation of all People & Culture strategies globally including providing operational and generalist human resource guidance, advice & support to our global teams. She has nearly 23 years of Human Resource Management experience, where she started off her career from an HR management trainee to a senior HR practitioner and now contributing to tna as a trusted HR business advisor.
Prior to joining tna, Marianne occupied various Human Resources positions within several global organisations and brings her diverse industry knowledge in having worked for companies like Axalta Coating Systems – Australia (Previous Dupont) , RS Components – Australia, Canon – Australia & HSBC – Middle East.
Marianne is a CAHRI from the Australian Human Resources Institute (AHRI) & has a Master’s Degree in HR from Pune University, India.
Jonathan Rankin - Chief Executive Officer (CEO)
With more than 20 years of leadership experience, Jonathan is responsible for providing strategy and vision to tna’s global sales team. His proven track record in improving business performance, dedication to service excellence, industry insights and strategic mindset ensure that tna delivers an exceptional customer experience.
Jonathan’s career in the food industry spans over three decades. Having previously held management positions in tna’s UK, Australia and New Zealand divisions, he played a key role in tna’s global expansion between 1993 and 2003. Prior to re-joining tna in 2017, he served as general manager for a leading food processing specialist, where he was responsible for the successful growth of the company’s Oceania operations.
One of Jonathan’s key strengths is the ability to motivate people through empowerment – a prerequisite to building the close personal customer relationships tna is known for.
Erwin Mulders - Chief Financial Officer (CFO)
Erwin is responsible for managing the day-to-day finance and IT operations for tna.
As part of his role, Erwin will ensure that consolidated financial reports are produced on a monthly basis and that any variations from the prior year are explained. In addition to his financial duties, he’s also tasked with setting up the right IT structure for tna globally, as we continue to grow and our needs continue to expand.
With more than 25 years of experience and a Masters in Business Economics, one of Erwin’s key strengths includes building and creating highly motivated teams and building reporting structures from scratch. He developed this strength as well as his other financial skills while working for big names like Price Waterhouse, Mattel Toys and Nutricia, before joining tna.
Pravin Singh - Chief Information Officer (CIO)
As part of the executive team, Pravin provides leadership and vision through digital business transformation within tna. His key responsibilities include the management of business processes, robotics, automation (AI), data warehousing, technical architecture and information systems within the organisation.
Pravin holds a doctorate in Business from the University of New South Wales, along with an MBA, Finance and IT degree. He began his technology career over 20 years ago and has since worked with a number of companies in various sectors, ranging from FMCG, IT, service, manufacturing and engineering. Pravin also has been very involved with private equity strategies on acquisitions/mergers for a variety of companies.
Andrew Smith - Chief Operations Officer (COO)
Andrew is responsible for the management of tna’s key group functions, including manufacturing, technical service, spares and quality management. Working closely with tna’s global technical and operational teams, Andrew oversees the development, implementation and operation of processes and systems that ensure on-time delivery of tna’s products at the quality and cost required to meet the company’s ambitious business targets.
With over 20 years of industry experience and a BA in Mechanical Engineering from the University of New South Wales, Andrew has occupied a number of engineering and management roles during his career, including positions at Kirby Engineering, Exicom, Datacraft Technology and Compumedics, where he moved from manufacturing management to general management and eventually became Chief Operating Officer.