Feeding the future of snacking from end to end
December 1, 2025
Five trends reshaping the sector
By Twan van den Berg, Group Solution Specialist Manager – Processing, TNA Solutions
The snack aisle is evolving. What was once dominated by indulgence is now defined by innovation and a growing demand for products that not only taste good, but also do good. The majority of consumers today want more from their snacks: more function, more flavour, more transparency. And they want it all delivered quickly, affordably, and without the guilt of a hefty environmental impact.
The global savoury snacks market was valued at $205 billion in 2024, with annual growth projected at 5 percent through to 2029. More than 60 percent of consumers now snack in place of meals, underlining how central this category has become to daily routines. Healthy snacks already account for over $100 billion of value, growing faster than the market at a rate of 6.2 percent a year. But alongside this opportunity come cost pressures, clean label demands and rising expectations regarding sustainability. This means manufacturers must rethink not only what they produce, but also how they produce it.
Nowhere is this more evident than in the booming market for better-for-you (BFY) snacks, a space that is evolving rapidly in both formulation and expectation. From the raw materials entering the line to the packaging that leaves it, producers must align health, sustainability, and sensory appeal without compromising on efficiency.
These shifts have transformed the role of the snack manufacturer. No longer is it enough to simply keep pace with volume and demand. Producers are now expected to anticipate and adapt to a fast-changing landscape of health trends, sustainability targets, and market volatility – often all at once. From the raw materials that enter the line up to and including the packaging that leaves it, every step must work harder, smarter, and more flexibly than ever before.
Success in this changing environment depends on systems that can keep up, and that starts with understanding what’s driving change. Here are five of the big trends currently reshaping the snacking landscape and how they’re influencing production planning, investment, and performance:
1. Function-first, better-for-you positioning
Consumers no longer see snacks as indulgent extras, increasingly seeing them instead as part of the daily health routine. According to NIQ’s State of Snacking 2024, BFY snack segments are growing at twice the rate of indulgent categories, with low-sugar and functional claims – such as protein, fibre, or immune support – driving the fastest gains.
For manufacturers, this translates into more complex formulations that include protein isolates, prebiotic fibres, seeds, pulses and fruit-based ingredients. Naturally, each of these introduces new behaviours and processes in frying, seasoning and packaging. Equipment must now accommodate more delicate or oil-sensitive inputs while still maintaining high throughput and low waste. Lines designed for traditional potato or corn products may no longer suffice.
2. Plant-powered snacking
A growing number of consumers are committing, either partially or entirely, to plant-based diets. Around 80 million people globally now identify as vegan, with many more leaning into flexitarian habits. Across Europe, 3.2 per cent of consumers describe themselves as plant-based, and nearly four times that number say they’re actively cutting back on meat. Even in the US, where adoption has been slower, more than 3 million adults are vegan, and approximately 13 million more identify as vegetarian. With the broader “meat-reducing” category far outpacing both, the growth potential for plant-forward snacks is undeniable.
To cater to this growing demand, plant-based snack products are on the rise. Consulting firm Fact.MR values the plant-based snack market at $16 billion USD in 2024 and expects it to more than double by 2034. Future Market Insights places the sector at $93 billion USD by 2035.
This growth brings a need for unprecedented line flexibility. Each plant-based input – whether starch-heavy, high in moisture or unusually shaped – demands different slicing, frying, dewatering and conveying parameters. Manufacturers must build in process adaptability to switch between bases while maintaining consistency in seasoning distribution, oil absorption and moisture retention.
3. Control of carcinogens and trans fats
Regulatory scrutiny over acrylamide and trans fats is intensifying. Acrylamide, a naturally occurring substance that forms when starchy foods are cooked at high temperatures, has caused health concerns among consumers. In response, technologies such as low-temperature finish frying (LTFF), vacuum frying and pulsed electric field (PEF) treatment are becoming essential for snack producers.
Multi-zone fryers like the tna conti-pro PC3, the tna thermo-wash HW3 (blancher), and continuous vacuum fryers like the tna vac-pro® 3 allow precise control of temperature and pressure to minimise acrylamide formation and reduce oil content without compromising texture or flavour. For example, PEF technology gently pre-treats the raw material by using pulses of electricity to puncture cell membranes, allowing fluid to exit. As a result, sugar and moisture are removed. This enhanced sugar extraction results in reduced acrylamide formation during cooking, while also allowing the use of all potato varieties, including those with high sugar levels / late-season potatoes. Integration with in-line oil filtration and defatting ensures optimum oil quality and reduces waste.
4. Planet-friendly treats
Sustainability is no longer just a brand value; it’s an operational requirement. Leading retailers have set aggressive carbon and packaging reduction goals, and snack manufacturers are expected to meet them with both design and data.
This means incorporating energy recovery systems, smaller oil volumes to improve turnover time, reclaim systems to recycle wash water, and low-footprint frying solutions. According to Towards Packaging, the reusable packaging market will grow from $114 billion USD in 2022 to nearly $200 billion USD by 2032, driven by legislative mandates. Equipment must now enable thinner, recyclable films and seamless integration of digital pack-level traceability.
5. Bold tastes
The final trend is less about health and more about delight. Consumers are gravitating toward bold, globally inspired and hybrid flavour experiences. Hot honey, smoky lime, and “newstalgia” flavours — offering modern interpretations of enduring products such as cinnamon toast – are entering the mainstream.
But creating products that deliver layered flavour and crisp textures consistently requires precise control over seasoning and product handling. Gravimetric on-machine seasoning (OMS) systems such as tna intelli-flav® OMS 5.1 apply exact amounts of dry and liquid flavours per recipe, reducing waste and flavour variance. Meanwhile, horizontal motion conveyors ensure fragile or heavily seasoned products reach the packaging line intact.
Staying a cut above
These five trends demand not just better equipment, but better integration. It is no longer viable to address each new requirement in isolation. What’s needed is a holistic approach to production line design and execution.
TNA Solutions offers complete line solutions for snack manufacturers, from raw product reception to primary and secondary packaging. Our systems are engineered not only to meet current standards, but to provide the flexibility, precision and digital oversight needed for what comes next.
From flexible slicing to multi-zone fryers, seasoning, distribution & packaging systems and data-rich automation & control systems, TNA lines are optimised for performance, integration and total cost efficiency. Our frying technologies, including batch-, continuous-, and vacuum frying systems, offer temperature control profiles suited to a wide range of snack types. Our seasoning systems allow rapid changeovers for flavour variants. Our distribution & packaging solutions, such as the tna robag® 3e with tna auto-splice® 3, dramatically reduce film waste and downtime. In a complete line solution, they serve up a wealth of benefits.
Putting integration into practice
One company already benefiting from this integrated approach is Benestar Brands, a leading US-based producer of pork rinds and cracklings. Facing rising energy costs, evolving quality expectations and retailer-led sustainability targets, Benestar turned to TNA to help overhaul its processing and packaging lines.
Together, the two teams developed a fully integrated system covering everything from frying and seasoning to primary and secondary packaging. At the heart of the solution was the tna batch-pro12, a high-performance batch fryer that helped reduce oil use and bring product rejects below 3 percent. Featuring a serpentine heat exchanger tube configuration, the batch fryer system utilises a remotely installed gas-fired heating system for enhanced energy efficiency and lower operating costs. Thanks to its high-speed, three-stage oil filtration system, the tna batch-pro 12 extends oil life and maintains product consistency, too.
To complement this, the tna intelli-flav® OMS 5.1 seasoning system enabled precise flavour application across both pork rinds and cracklings, cutting down on costly ingredient waste and ensuring flavour consistency at speed. Finally, the tna robag® 3e vertical form-fill-seal system brought high-speed versatility to the packaging line, allowing Benestar to pack multiple product types and bag sizes on a single line without compromising throughput.
The results were significant: improved product quality, reduced environmental impact, and a faster return on investment. TNA’s remote support and training also ensured Benestar’s team were fully equipped to operate and optimise the new line with confidence.
In a market that rewards flexibility, quality and sustainability, Benestar’s success is a compelling example of how the right systems – and the right partner – can help snack manufacturers stay ahead of the curve.
As the snack aisle continues its shift from guilty pleasure to purposeful choice, manufacturers will face even greater expectations in 2026. Portion control will rise further as consumers manage calorie intake. Retailers will increase demands for transparent, clean-label products and recyclable packaging, reinforced by tightening regulations. At the same time, the snacking-as-meal trend will deepen, making efficiency, flexibility and sustainability non-negotiable. In a market that rewards resilience and agility, TNA’s complete line solutions help producers stay ahead of these shifts, ensuring that snacks not only taste good, but do good.
