Leading processing and packaging solutions provider appoints new chief sales officer to achieve expansion goals and enhance sales service to global customer base

tna, a leading food processing and packaging solutions provider, is pleased to announce the appointment of Peter Oussoren as chief sales officer. With a strong commercial background, particularly in the packaging industry, Peter will lead and support the regional sales teams to execute tna’s global sales strategies and grow the company’s portfolio.

Peter brings a wealth of expertise to the role, having held multiple senior positions within global sales teams during his 16 year career in the packaging industry. tna customers will benefit from this extensive experience at management and directorship level, along with his substantial knowledge of a wide range of market segments, most particularly the food sector.

Before joining tna, Peter was sales director in two different locations of Bosch Packaging Ltd, and has previous management experience in China in the third location.

Commenting on his appointment, Peter said: “I’m delighted to join the tna team, which is constantly evolving and adapting in line with customer demands. tna is internationally renowned in its field and this is an exciting time to join the company, as it expands its portfolio across the food processing and packaging industry.

“With customers all over the world, it is important to understand their different needs and offer them a complete line of turnkey solutions which respond to the trends in their respective countries. My job is to organise knowledge transfer among the sales teams and enable them to grow the tna brand by offering the best possible solutions for our customers.”

Michael Green, managing director at tna comments: “Peter’s extensive sales management experience and excellent commercial skills make him a fantastic addition to the tna team. He has an impressive background, particularly in the packaging industry, and his demonstrable knowledge of multiple market segments will help us improve and enhance our global customer base.

“We have an extensive product portfolio at tna and it is vital that existing and potential customers are aware of how these products can benefit them. Peter will play an essential role in communicating this information, by driving and supporting global sales teams to ensure that tna meets its geographic, product and application expansion goals.”

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